The very next step after having a great website for your business is marketing it, so that your products or services can reach your target customer easily. It is a highly effective and productive way to get into the notice of right people. More than 3.5 billion searches per day and 1.2 trillion searches happen per year on Google worldwide, that is where you can reach out to the people who are seeking information. So now the question is How? The answer is SEO or what we say paid advertising.

What is SEO?

SEO or Search Engine Optimization is a nice technique that brings lots of visitor to your website. This is a very important strategy for any business to grow. Right Search Engine Optimization can help to drive lots of visitor to your business website. This can be divided into 3 primary ways- Organic, Paid and Local. By these 3 ways we can reach to our targeted consumers through Google.

Organic Search

Organic Search or natural search is a method where your website ranks naturally, unpaid on the rankings set by Google’s search engine algorithms. They don’t include advertisements. They are based on suitable search terms.Through SEO you can give your website a better organic ranking in Google. Website content, links, domain authority etc are some of the factors that go into organic search.

Paid Search

Paid Search refers to kind of advertising where you have to pay for your website to be displayed in top in result pages. These ads are created through Google Ads platform and they are PPC (Pay-Per-Click) that means you will have to pay only when someone clicks on your ad to your website. Paid advertising are also known as SEM (Search Engine Marketing). You can decide when your website will appear bidding on certain keywords.

Local Search

Local Search is a form of Search Engine Optimization (SEO) that appears usually with map listing that includes business man’s name, address, phone number and his business’ website. Local search shows your business in local area so that consumers from local area can find you. In local search, results are achieved through your Google My Business listing. This enables to show your pictures of your physical location, add additional information like FAQs and pricing and to make sure the right information of your company is displayed in Google.

Which one is most Important?

So now the question arises which one among the three different ways to rank in Google is most important? The answer to this question is all of them are important. Depending on your business goals and marketing budget you will have to choose any one way. If you don’t want to pay primarily for advertising you can opt for organic search but you should have this in your mind that if you are not into investing money for advertisements,the steps in SEO can take a lot of time. Or if you are having a physical location and you want your customers find you and get information then you should focus on Local Search.

For best results in any of the three kinds of marketing work with a digital agency of experts that know the best practices of all three. Contact Immense Software IT Pvt. Ltd. for further information and grow your business online.

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